Through the mud or in the boardroom: Examining activist types and their strategies in targeting firms for social change

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Open Access

Charles Eesley , Katherine A. Decelles, Michael Lenox

Strategic Management Journal · 2015 · Wiley

Corporate activism

Social movements

Stakeholder strategies

Video Abstract

Summary

This study examines how different activist groups use distinct tactics to pressure companies for social change. Traditional activists favor protests and boycotts, which attract media attention, while religious groups and activist investors rely more on lawsuits and proxy votes, which are associated with increased investor perceptions of risk.

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Discipline

Business and Management · Strategic Management

Publication type

Journal Article

University

Stanford University

Country

United States

Video

YouTube · 2:55

Author-presented · English